The Drum: Financial Times and Santander launch a campaign Outdoor Plus claims unlocks the ‘full potential of DOOH’
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays. The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative. […]
Tue, Sep 27, 2016 at 7:07 PM