The Guardian: How technology is shaping the future of advertising – webchat roundup
Glen Wilson, Posterscope: There is huge investment in digital OOH infrastructure both in the UK and worldwide, but there needs to be more agility in terms of the way that it is sold, bought, planned and approached creatively. Location has the potential to massively impact on the effectiveness of marketing campaigns. […]
Fri, May 1, 2015 at 12:41 AM