The Drum: The pandemic forces KFC to drop the words “finger-licking” from its famous slogan
Mindshare UK won the Grand Prix, as well as the Retail and Ecommerce and Best Pivot categories at The Drum Awards for Marketing 2021, with its work for KFC. This fresh and self-deprecating campaign impressed the judges by leveraging a decades-old slogan to find humor in a difficult time. The challenge Covid-19 hit KFC hard. […]
Fri, Jul 9, 2021 at 9:01 AM