The Royal Navy’s Recruitment Campaign Uses QR Codes to Draw a Submarine (OOH Today)
The Royal Navy has launched a recruitment campaign for its most classified division, the Submarine Service, appearing on larger format digital screens in London, Manchester and Birmingham this week. Created by Engine and following on from the success of their recent TV spots, the interactive outdoor campaign both hides and reveals its message in ‘QR code pixilation’. […]
Thu, Apr 22, 2021 at 10:00 AM