Tug agency says OOH needs better measurement and targeting to succeed after the pandemic (LBBonline)
At the brink of another recession, brands want value for their money – which means they are demanding measurable results backed by data. Programmatic can give advertisers more flexibility, allow advertisers to optimise based on location targeting and therefore keep up with constantly changing market conditions. […]
Sun, Feb 14, 2021 at 7:06 PM