Watershed Moments for Digital Out-of-Home: Stephanie Gutnik interviews Ocean Outdoor’s Catherine Morgan
“DOOH is approaching the point where it’s a medium of its own, separate from traditional OOH. Trying to hold it within OOH historically hasn’t done it much justice due to flexibility, programmatic buying and the ways you can make it accessible to clients with all budgets,” cautioned Catherine. […]
Wed, May 6, 2015 at 6:52 PM