ExchangeWire: Why digital out-of-home advertising has a bright future in the cookieless world
ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign. What are the main factors driving the growth in digital out-of-home right now? Pre-pandemic, DOOH was one of the fastest-growing traditional media channels around, while channels such as radio, newspapers and magazines were in decline. […]
Tue, Nov 2, 2021 at 10:56 PM