Editors’ Picks

How CPG brands are transforming shopper marketing with DOOH (Broadsign)

As consumer mobility begins to bounce back post-pandemic, Retail Media Networks (RMNs) are expanding to include digital out-of-home (DOOH) advertising – and it’s starting to transform shopper marketing for brands. Why are CPG brands turning to DOOH? With consumers now spending more time outside of their homes, extending campaign reach beyond digital advertising is key. […]

broadsign.com
Wed, Mar 30, 2022 at 12:49 AM

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Clear Channel France renews outdoor advertising contract with Unibail-Rodamco-Westfield shopping centers for 8 years (Nasdaq)

Clear Channel France, affiliated to Clear Channel Outdoor Holdings Inc. (CCO), is the operator of URW's over 600 digital out-of-home media screens including large format screens, digital and print totems throughout its 20 French shopping centres. […]

nasdaq.com
Wed, Mar 30, 2022 at 12:14 AM

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SignPost India gets DOOH advertising contract tor Chennai International Airport (Exchange4Media)

Digital Out of Home (DOOH) company Signpost India Pvt. Ltd. will install and operate the advertising space as well as experiential marketing activities in the airport terminal and circulating area of Chennai International Airport. […]

exchange4media.com
Wed, Mar 30, 2022 at 12:11 AM

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INEO Releases New INEO Media Player for Retail Digital Signage Networks (Newswire)

The INEO Media Player works in tandem with the INEO Welcoming Pedestal to provide another level of digital advertising within retail stores. INEO has completed its trial run of the INEO Media Player within several retailers and plans to start deploying in retail locations world-wide. […]

newswire.ca
Wed, Mar 30, 2022 at 12:10 AM

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Despite Some Headwinds, MAGNA Is Still Predicting Strong 2022 Ad Revenue Growth; OOH to Increase 11% (Media Village)

By Jeff Minsky. MAGNA is predicting an impressive 11.5% growth in ad spend versus 2021 with revenues surpassing the $300 billion milestone to an estimated $320 billion. With the return to work in progress, OOH -- in particular, commuter media -- looks to be a prime beneficiary in 2022. […]

mediavillage.com
Tue, Mar 29, 2022 at 11:36 PM

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AdTECH: OOH – Singapore conference March 30, 2022 – updated agenda and info (Ministry of New Media)

10.30 Advance Targeting capabilities, Automation, Measurement and Flexibility Post-COVID. Franck Vidal | Director, Southeast Asia Sales & Partnerships | Vistar Media. in Conversation with Amanda Woo | Chief Development Officer | Clear Channel Singapore and Tobin Thomas | Chief Executive Officer & Co-founder | Lifesight. […]

2022adtechsin.ministryofnewmedia.com
Tue, Mar 29, 2022 at 11:15 PM

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DPAA to hold its first Miami and Latam event on April 19, 2022 (DPAA)

Google, Altermark join DPAA’s first Miami event.    New York, March 29, 2022 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced it will hold its first Miami and Latam event on April 19 at 5:00pm ET. […]

dpaaglobal.com
Tue, Mar 29, 2022 at 11:14 PM

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Pro AV and digital signage conference and trade show InfoComm 2022 June 4-10 in Las Vegas (InfoComm)

D=Sign Digital Signage Conference at InfoComm 2022. Also at InfoComm 2022, the trade show floor will feature a Digital Signage Pavilion where attendees can discover the latest digital signage solutions, including content creation software, direct-view LED displays, touchscreens and interactive displays, and much more. […]

infocommshow.org
Tue, Mar 29, 2022 at 11:11 PM

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Link Media Parent, Boston Omaha Corporation, Reports Full Year 2021 Financial Results (Billboard Insider)

Cash flow from operations for the year ended December 31, 2021 was $7,768,237, compared to $5,174,446 for the year ended December 31, 2020. Our book value per share was $16.71 at December 31, 2021, compared to $14.01 at December 31, 2020. As of December 31, 2021, we had 28,642,801 shares of Class A common stock and 1,055,560 shares of Class B common stock issued and outstanding. […]

billboardinsider.com
Tue, Mar 29, 2022 at 7:12 PM

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OOH marketplace OneScreen AI integrates with online advertising platform BuySellAds (OneScreen AI)

Advertisers using BuySellAds platform can now "buy, deploy, and measure OOH advertising campaigns" available through OneScreen AI. OneScreen.ai is helping companies reach the audiences they want through OOH by building the only outdoor advertising directory with a search engine. With brands now being able to specifically target audiences today, OOH is growing in popularity. […]

onescreen.ai
Tue, Mar 29, 2022 at 6:59 PM

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127 Linear Feet Of Samsung’s The Wall Fill Thai Real Estate Sales Center (16:9)

This would have to be among the largest deployments to date of Samsung’s The Wall – the display giant’s MicroLED-ish premium LED video wall ... […]

sixteen-nine.net
Tue, Mar 29, 2022 at 8:45 AM

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How About Projection Systems So Small They Could Be Part Of Merchandising Displays? (16:9)

Texas Instruments is marketing a new line of teeny projection modules, with vary brightness levels and resolutions, that are touted for applications like consumer  ... […]

sixteen-nine.net
Tue, Mar 29, 2022 at 8:12 AM

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A former employee sues Clear Channel Outdoor after being dismissed for refusing to return to the office due to covid health concerns (Billboard Insider)

The case is Fidago v Clear Channel Outdoor. Joseph Fidago was a Procurement Manager at Clear Channel’s Allentown office. Fidago had a satisfactory review in 2019 and July 2020 and never scored “below expectations” on any past reviews. […]

billboardinsider.com
Tue, Mar 29, 2022 at 12:14 AM

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Ad-supported vending machine network SOS will now sell ad space on its screens programmatically, via Vistar Media DOOH exchange (Campaign)

by Shawn Paul Wood. Woman-owned healthcare company SOS, which distributes feminine care products through smart vending machines, aims to offset the cost of its products through digital out of home ads. Through a partnership with programmatic out of home exchange Vistar Media, SOS can now allow brands to purchase ad space on its vending machines to reach relevant audiences. […]

campaignlive.com
Tue, Mar 29, 2022 at 12:11 AM

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Swiss-based Navori releases an enhanced version of its digital signage software that features its own computer vision analytics platform (DS Today)

"Navori Labs is the only true CMS supplier that also creates, rights and owns its own computer vision analytics platform," Weitzman said in the release. "QL 2.7 introduces the formal link between the two products. In addition to receiving real-time data feeds from Aquaji to QL Player, users can now create logic statements inside the UI and tell the content when it should play. […]

digitalsignagetoday.com
Tue, Mar 29, 2022 at 12:10 AM

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