Editors’ Picks

OAAA elevates Marci Werlinich, Steve Nicklin and Kerry Yoakum to senior roles

OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in their own way. Marci Werlinich has been promoted to the position of Executive Vice President of Operations. […]

specialreports.oaaa.org
Tue, Nov 9, 2021 at 8:40 AM

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San Jose commission blasts city’s plan to OK new electronic billboards (Silicon Valley)

By MAGGIE ANGST. San Jose residents who want to keep the city’s decades-old ban on new billboards intact got a boost this week after the city’s airport commission overwhelmingly voted against adding two new LED-illuminated signs along Highway 101. “This project needs to be put on the back burner and then never surface again,” said San Jose airport commissioner Catherine Hendrix. […]

siliconvalley.com
Tue, Nov 9, 2021 at 12:10 AM

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The Salt Lake Tribune: Public outcry forces the City Council in Millcreek to limit the number of digital billboards

By Matt Canham. The City Council signed off late Monday on a deal with Reagan Outdoor Advertising that replaces one traditional billboard on 3300 South with a digital sign that will mark a key entrance to the still-under-construction town center. This is a much smaller deal than originally proposed. […]

sltrib.com
Tue, Nov 9, 2021 at 12:10 AM

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Truck Side Advertising Vs. Traditional Billboard Advertising (Movia Media)

Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. […]

movia.media
Tue, Nov 9, 2021 at 12:10 AM

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16:9: To No One’s Surprise, Last Month’s InfoComm Saw Attendee Numbers Down By 70%-85%

AVIXA has released the numbers for its 2021 InfoComm trade show, run in Florida couple of weeks ago. As anyone paying attention expected, the ... […]

sixteen-nine.net
Mon, Nov 8, 2021 at 11:25 PM

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16:9 BS Filter Twitching: Branded Cities Touts “Proprietary” DreamRoom 3D In New Toronto DOOH Campaigns

My BS filter is going off in a big way with news from the media company Branded Cities is showcasing “proprietary technology that enables ... […]

sixteen-nine.net
Mon, Nov 8, 2021 at 11:22 PM

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Australian OOH trade body introduces a suite of new tools to facilitate planning, buying and measuring campaigns (BandT)

The inaugural industry showcase launched initiatives that will be available for agencies and clients from January 2022. This includes an update to MOVE (Measurement of Outdoor Visibility and Exposure) which will now measure digital screens. […]

bandt.com.au
Mon, Nov 8, 2021 at 10:53 PM

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Talon Outdoor partners with Experian to enhance DOOH audience targeting (MediaShotz)

By Mark Johnson. The partnership will enable brands to better understand their audiences’ OOH exposure while gaining a richer view on consumer movement across the UK. […]

mediashotz.co.uk
Mon, Nov 8, 2021 at 5:57 PM

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Don’t target yourself out of business: The DOOHs and don’ts of programmatic buying (Mi3)

By Ben Allman - Head of Sales, ANZ, Broadsign. Some brands are making early mistakes with the programmatic DOOH medium that will end up costing them business. Programmatic out of home requires a different approach to other digital channels. […]

mi-3.com.au
Mon, Nov 8, 2021 at 5:55 PM

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Programmatic DOOH platform VIOOH says “the future of programmatic DOOH advertising looks promising” in its State of the Nation report (BandT)

I have yet to see a vendor-commissioned study that said the vendor's industry was in decline [Ed]. VIOOH surveyed 1,000 senior agency and advertising executives across the U.S., U.K., Germany, France and Australia. […]

bandt.com.au
Mon, Nov 8, 2021 at 5:20 PM

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“Monument signs” are just digital billboards designed to look like monument-style signs, gateway signs and landmark message center signs (Billboard Insider)

By Andy Goodman. To us in the industry it’s still a billboard. Sometimes a City is convinced that the only way to get a digital billboard built in their City and through the Planning Commission, City Council and the residence is to dress it up. […]

billboardinsider.com
Mon, Nov 8, 2021 at 5:12 PM

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A service guarantee could be an effective tool in OOH ad sales (Billboard Insider)

By Kevin Gephart. You can alleviate fears and close the deal is by putting your service and fulfillment plan in a guarantee. You must do an original signature on the bottom to convey commitment. […]

billboardinsider.com
Mon, Nov 8, 2021 at 5:06 PM

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DOOH ad tech firm Billups pitches its capabilities to advertisers (Billups)

What Is DOOH Advertising and How Does it Work? To understand the value of digital OOH advertising, it is necessary to examine its opposite. Traditional advertising is familiar to today’s consumers. […]

resources.billups.com
Mon, Nov 8, 2021 at 4:54 PM

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Population datasets provider Veraset Joins DPAA

Veraset provides raw and pre-processed population datasets. The data can be used for attribution and measurement across mobile, connected TV, and Out of Home.   “The out of home channel is one of the fastest growing media sectors, and we think there is a clear opportunity for population movement data to drive deeper understanding of the space,” said Parker Ence, CEO of Veraset. […]

dpaaglobal.com
Mon, Nov 8, 2021 at 3:32 PM

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16:9: Spectrio Launches White-Label, Turnkey Digital Signage Reseller Partners Program

Part of my on-boarding with Spectrio – when Sixteen:Nine was acquired by the fast-growing and fast-acquiring software firm – involved me asking how the ... […]

sixteen-nine.net
Mon, Nov 8, 2021 at 1:17 PM

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