The sale, for $1.78 per share, represents a $31 million gain for the media company which acquired the stake in the out of home company last year for $15 million. “The sale further bolsters HT&E’s balance sheet following the ATO tax settlement last week,” HT&E said in a statement. […]
People who need to regularly get around and across the Toronto area will be familiar with that busy city’s mass transport system, which involves ... […]
by Kevin Damask. This year, with the U.S. emerging from the virus, retail experts believe shoppers will be making up for lost time. […]
ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign. What are the main factors driving the growth in digital out-of-home right now? Pre-pandemic, DOOH was one of the fastest-growing traditional media channels around, while channels such as radio, newspapers and magazines were in decline. […]
Gemini has purchased the iconic digital billboard at 3 Columbus Circle for a 3-year term. This will mark the longest OOH buy Gemini has made to date. The billboard was the former home to the CNN logo. […]
Uber has occupied the sign atop the Bruckner building, overlooking the New York City skyline. Uber signed a five-year contract to take over the sign, operated and designed by Clear Channel Outdoor. Uber will be only the seventh brand to adorn the landmark in the sign's nearly 100-year history. […]
Over 4 years, Displayforce.ai has connected more than 38,000 digital signs in 18 countries. Now we have about 200 companies among clients and partners including METRO, BOSCH, Electrolux, Apple and Microsoft. What does Displayforce do? […]
Manufacturers who send me written PR material that goes on and on, and on, about the technical specs of their display product too often ... […]
Here’s more evidence of the mainstreaming of LED displays – in this case a scenario that has been using LED for a few years, ... […]
By Bob McCuin, Chief Revenue Officer for Clear Channel Outdoor Americas 1. OOH builds a bridge between physical and digital worlds. Brands are leveraging the “unmissable” and “un-skippable” aspects of OOH to build connections with consumers – you may have noticed the increase of celebrities and audiences taking selfies of themselves and posting them on Instagram. […]
As shoppers return to retail, marketers are again turning to on-premise digital signage. While the squeeze on Canadian ad agencies persists in 2021, there is a continued appetite to retain some core tactics, largely email marketing, websites, and SEO in house citing accelerated turnaround time and a reduction in costs. […]
By Jack Landau. It isn't the direct impact of the sprawling ads themselves, but their indirect contribution through (reluctantly) funding public art programs in the city. Somehow, these large, intrusive advertisements add to Toronto's broader visual appeal despite their unsightly qualities. […]
DSE has been the leading event for the digital signage industry for 15 years. Questex acquired the assets in early 2021, and will build on that legacy as the preeminent event and digital platform for the digital signage industry, showcasing innovations in technology, market applications and creative educational content. […]
The first WOO Global Congress since pre-pandemic Dubai 2019 has been confirmed for Wednesday-Friday, May 25-27, 2022 in Toronto. The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West Toronto. There will be a full speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts and commentators. […]
Integrated Systems Europe is an international AV and systems integration exhibition and conference. Floor plan, conference programme, registration. […]
