Friday, April 26, 2024

Editors’ Picks

Tuesday, November 2, 2021 Tue, Nov 2, 2021

Monday, November 1, 2021 Mon, Nov 1, 2021

World Out-of-Home Organization in-person Global Congress will take place May 25-27, 2022 in Toronto (WOO)

The first WOO Global Congress since pre-pandemic Dubai 2019 has been confirmed for Wednesday-Friday, May 25-27, 2022 in Toronto. The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West Toronto. There will be a full speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts and commentators. […]

worldooh.org
Mon, Nov 1, 2021 at 5:14 PM

Beware of language which says a billboard is the property of the lessee who erected it: Adams vs Long (Billboard Insider)

Billboard Insider’ Take: If a lease contains this language you better take an assignment of the lease to make sure you step into the lessee’s shoes. An alternative is to sign a new lease which says that the billboard and any additions or replacements to the billboard are yours regardless of whether you installed it or not. Old billboard lease language can get you into trouble. […]

billboardinsider.com
Mon, Nov 1, 2021 at 2:28 PM

Sunday, October 31, 2021 Sun, Oct 31, 2021

Friday, October 29, 2021 Fri, Oct 29, 2021

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin (Media4Growth)

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28. While Bhasin was bullish about the recovery in Asia - although he said it differed markedly country by country - and for the Out of Home medium, he was blunt about the issues still holding OOH back. […]

media4growth.com
Fri, Oct 29, 2021 at 10:39 PM

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