Chris Grosso, CEO of Intersection. With the impending changes for IDFAs and the prospect of a cookieless future, there will be some media platforms that can succeed in this new reality. Out of home is one of them. […]
A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The ... […]
Tech vendors who have relationships with the Montreal creative technology shop Moment Factory should know the firm is pulling together a new project that ... […]
More and more property owners or anchor tenants for office towers are using vast LED video walls to make a statement in their lobbies, ... […]
Lots of story and product pitches come in with images that make me wonder if they’re real or Photoshop’d, but at least the vast ... […]
by ZANDA WILSON. The campaign leads with the tagline ‘Getting back outdoors, it’s worth a shot’, and utilises vaccine data from the Australian Government to show off rates across states and territories, plus dynamic creative tailored to local suburbs. […]
By Ashwini Gangal. A sudden slew of top level exits at the network has shocked the advertising fraternity. Is this churn related to consolidation, culture, financial auditing, or a combination of factors? […]
The program to support small 100% Black-owned OOH media owners includes upskilling, sharing of knowledge, tools, and research, to help increase their performance as a vendor in this market. Vendors that are participating in the first year of this program 2021/22, have undergone a compliance, vetting and discovery process. […]
oOh!media has launched a new data-led Out of Home campaign designed to encourage Australians across the country to get their Covid-19 vaccinations as soon as possible, so they can get back outdoors. […]
The "Schuh sneaker hunt" will challenge consumers across London, Manchester, Birmingham, Liverpool and Glasgow to explore their real-world surroundings on an interactive map to seek out a hidden "Schuh box", which can only be discovered within the game. Using smartphone technology, the box can be opened virtually to reveal a range of prizes, including a £1,000 Schuh voucher. […]
Jamie Volk, VP of Strategic Development at Velociti. In addition to creating a technology strategy to push sales, the business owner must also understand how to implement such a strategy, as technology not incorporated efficiently comes not only with a high price point but also with the potential to undercut customer satisfaction. […]
By Elly Yates-Roberts. Active Customer Intelligence Suite (ACIS) a set of integrated solutions that combines digital signage, analytics and AI to modernise communications inside physical spaces, analysing people’s behaviour and offering them personalised experiences. […]
Alfi Inc., a small artificial intelligence software company, has ambitious plans to use facial recognition to target individualized ads to people as they walk through an airport, a shopping mall or stare at a screen in the back of an Uber. The idea could resonate with an ad industry that’s grappling with the demise of tracking people across the internet through cookies. […]
Although Allstate and Geico held the two top spots, the industry that held the most spots was the media industry with five of the top ten spots. Similar to its OOH spending for the full year of 2020, the media industry dominated much of the top ten list. Companies such as Netflix, HBO, and Warner Brothers continued to leverage OOH to start off the new year. […]
Chad Kaehr, RMG Outdoor, Inc. Everything is more expensive. Yes, steel prices are increasing quite dramatically, but other costs associated with materials have increased as well. […]
