Digital OOH Digital OOH shows a significant increase in ad recall compared to other media channels (PJSC)
The study's results demonstrate the boost brands can receive from running ads through OOH – digital OOH represents a significant increase in ad recall compared to other media channels. Advertising recall is a measurement of advertising effectiveness and ROI. The study linked below was conducted on the five primary advertising channels: TV, Radio, Online, Print and Out of Home (OOH). […]
Sat, Mar 25, 2017 at 1:20 AM