eMarketer promotes its report saying “Programmatic DOOH ad spending is starting to grow, but from a small base”
Summary of this $995 Report: US Programmatic Digital Out-of-Home Ad Spending Will Double in 2020, but Remains Experimental. In June, we published our first forecast for programmatic digital out-of-home (DOOH) ad spending forecast, which we define as DOOH ads that are transacted and fulfilled via automation. […]
Mon, Aug 17, 2020 at 6:52 PM