Google-owned Waze made a play for bigger share of brands’ out-of-home budgets. Now it’s building new ad products to salvage its business (Business Insider)
Google-owned navigation app Waze took a roughly 60% hit in ad revenue due to the fallout from the coronavirus pandemic, its global head of sales Suzie Reider said. Waze has responded by building new tools for advertisers and app users, she said. […]
Thu, Jun 4, 2020 at 12:17 PM