How Global plans to bring programmatic buying to out-of-home (with audio? [Ed]) (ExchangeWire)
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane, director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. What does the launch of DAX into digital outdoor mean for buyers? […]
Thu, Feb 6, 2020 at 8:16 PM