How your brand can use digital out-of-home advertising to make a splash during March Madness (Vistar Media)
When it comes to advertising during major sporting events, such as March Madness, brands want to make a splash and reach audiences nationwide. TV and online video spots require a significant investment in both time and money, while static placements are limited in terms of flexibility and being able to react to breaking news. Enter: programmatic digital out-of-home. […]
Thu, Feb 6, 2020 at 6:43 PM