India’s DOOH advertising is getting more recognition from brands (Business Standard)
Marrying digital with the outdoor display infrastructure is just one example of how advertisers are pushing the pedal to the metal when it comes to brand messaging in outdoor. Be it life-size models of products that leap out of hoardings or photographs that light up when one comes close, the OOH segment is pushing the boundaries when it comes to communication. […]
Fri, Jun 16, 2017 at 7:27 AM