The Piccadilly Lights billboard can now target you with ads depending on what car you drive (Digital Trends)
Cameras hidden in the screen will now be able to track the manufacturer, model, and color of passing cars to trigger targeted ads. That means that companies who rent the billboard will be able to have it identify which vehicles are around and only play ads in response to certain ones. […]
Sat, Oct 14, 2017 at 6:25 PM