This analysis of omnichannel programmatic SSPs by Seeking Alpha may help shed light on programmatic DOOH market
By Griffin Boss. The programmatic advertising supply chain is currently facing a critical overhaul that will consolidate a larger portion of global advertising spend among top platforms. Magnite (MGNI) is the largest independent pure-play omnichannel supply-side platform and stands to grow revenue at a faster rate than the industry as a result of this windfall ad spend. […]
Tue, Aug 25, 2020 at 9:00 PM