MediaPost: Vistar Media Seeing Analytics, Programmatic Recharge DOOH Advertising
Vistar Media CEO Michael Provenzano briefly worked at Google during his career after the search engine acquired DSP Invite Media, which he co-founded with Zachary Weinberg, Nathaniel Turner, and Scott Becker. Invite Media’s technology became the bid manager for DoubleClick, followed by pieces eventually being integrated into Display & Video 360, he said. […]
Mon, Feb 3, 2020 at 7:32 PM