YESCO President: How we sell digital billboard space with Blip’s platform digital billboards (Billboard Insider)
When Blip came to us with the concept of selling our digital space in eight second increments on a platform that mirrored buying advertising on-line, many of our folks were skeptical. I felt compelled to serve as an incubator for the model because I saw the potential of bringing thousands of businesses into our medium that never could have afforded to do out-of-home in an urban environment. […]
Thu, Jun 22, 2017 at 5:40 PM