Editors’ Picks

Reeves Shaw Media’s tips on how to sell out-of-home advertising (Billboard Insider)

TG Shaw, President of Reeves Shaw Media. Covid has been tough on everyone…we do a lot of national business and that was the first to go when all this hit in mid-march…So what we’ve been trying to do is be as flexible as possible…we’ve also pivoted and tried to go after more local sales because local sales are up in the market. We’re starting to see national come back. […]

billboardinsider.com
Wed, Aug 26, 2020 at 12:10 AM

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From the BBC to Clear Channel: meet The Drum Awards for Out of Home 2020 jury

Out of home (OOH) has had a tumultuous few months, as social distancing and isolation measures have had a long-lasting impact on the sector. However, new learnings are coming into place and brands are coming together to show the world that their OOH messaging is better than ever. […]

thedrum.com
Wed, Aug 26, 2020 at 12:08 AM

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E INK and TCL to start manufacturing 42-inch ePaper digital signs (Good E Reader)

By Michael Kozlowski. Under the Agreement, TCL will manufacture 42-inch ePaper TFT backplanes using an 8.5 generation production line. This will be the first time large-size ePaper backplanes have been manufactured in an 8.5 generation facility, and it will be the largest generation factory in the world to manufacture ePaper TFT backplanes. […]

goodereader.com
Tue, Aug 25, 2020 at 9:14 PM

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TechCrunch: Rideshare and taxi ad startup Firefly acquires Strong Outdoor’s out-of-home ad business

Firefly is expanding its ad business in New York City by acquiring the out-of-home business of Strong Outdoor, as well as by becoming the advertising partner for fleet operator Sally. […]

techcrunch.com
Tue, Aug 25, 2020 at 9:11 PM

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S[quadrat] GmbH Becomes NEC Display Solutions Europe GmbH – LED Solutions Center (Display Daily)

The merger of S Quadrat GmbH with NEC Display Solutions Europe GmbH has been registered in the commercial register. The merger leverages the harmonization and optimization of NEC’s Full-Service-Approach in all areas of Premium-Display-Technologies for large digital surfaces. […]

displaydaily.com
Tue, Aug 25, 2020 at 9:07 PM

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This analysis of omnichannel programmatic SSPs by Seeking Alpha may help shed light on programmatic DOOH market

By Griffin Boss. The programmatic advertising supply chain is currently facing a critical overhaul that will consolidate a larger portion of global advertising spend among top platforms. Magnite (MGNI) is the largest independent pure-play omnichannel supply-side platform and stands to grow revenue at a faster rate than the industry as a result of this windfall ad spend. […]

seekingalpha.com
Tue, Aug 25, 2020 at 9:00 PM

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Samsung Joins Forces With Quividi To Help Retailers Manage Social Distancing And Safety In Store

Collaboration brings together Samsung’s content management and display expertise with Quividi’s audience and campaign intelligence capabilities. Allows retailers to adopt a data-driven approach to digital signage by sharing store traffic data, mask detection and thermal scanning information in real-time. Next generation solution to help keep customers and store staff safe. […]

news.samsung.com
Tue, Aug 25, 2020 at 8:44 PM

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16:9: D3, Southpaw Live Merge Their LED Businesses

A pair of well-established direct view LED companies have merged, creating what they’re touting as a “powerful mix of the best minds in LED engineering,” developing a proprietary American product line. The merger is between Texas-based Southpaw Live and California-based D3 LED. […]

sixteen-nine.net
Tue, Aug 25, 2020 at 9:59 AM

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WSJ: Large-format Screen Manufacturer Prysm to Split Apart in Bankruptcy

Kuwait-backed Prysm Inc. will sell part of its business, hand some operations to lenders. Prysm Inc., a California-based video-screen-technology developer, has filed for bankruptcy after cutting a deal to sell some assets and hand over others to lenders including Kuwait’s sovereign-wealth fund. […]

wsj.com
Tue, Aug 25, 2020 at 12:10 AM

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Lamar comes under fire after rejecting two billboards designed by Jay-Z’s Team (The Root)

The billboards designed by Jay-Z’s Team ROC featured the names of three people killed by the same police officer. Team ROC attorney Jordan Siev told ABC-12 that the reason Lamar gave them for rejecting the proposal was that “it could have an effect on a future action.” Sieve said. […]

theroot.com
Mon, Aug 24, 2020 at 8:17 PM

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OAAA’s tips and infographic on how to sell political advertising in the 10 weeks remaining until the election (Billboard Insider)

Political ad spend in OOH is up 58 percent over 2016 and 53 percent over 2018 as of the first two quarters of the year. The number of competitive races across the US appears to be growing by the week, which will place increased inventory and pricing pressure on OOH’s traditional local competitors, TV and radio. […]

billboardinsider.com
Mon, Aug 24, 2020 at 8:14 PM

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16:9: LG Confirms Transparent OLEDs Being Used On Subway Windows in Shenzhen, Beijing

LG Display has confirmed those are versions of its transparent OLEDs being used as information displays on the windows of subway cars in China. I can’t find the source PR, but there are numerous tech blogs like this one reporting and quoting an LG exec about how the company is “the first company in the world to supply transparent OLED panels for windows on subway trains. […]

sixteen-nine.net
Mon, Aug 24, 2020 at 8:11 PM

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CEO of MediaStar Systems says “digital signage will oil the ‘return-to-work’ wheels” (AVInteractive)

Shaun Oxenham, CEO at MediaStar Systems. The next challenge will be how to extend the use of these solutions as part of broader communications strategies as companies ask more of their employees to come back to work. […]

avinteractive.com
Mon, Aug 24, 2020 at 8:08 PM

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Australian Financial Review: Lockdown wipes Ooh!Media interim profit, dividend

ASX-listed Ooh!Media's said its half-year revenue fell more than a third to $205 million because of the COVID-19 lockdown. Ooh!Media swung to a $27.5 million net loss in the six months ended June 30 from a profit of $608 million in the year-earlier period and it has omitted the interim dividend. […]

afr.com
Mon, Aug 24, 2020 at 8:07 PM

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Global’s Mungo Knott explains “How programmatic OOH changes the landscape” (Mediatel)

We are now much better placed to reach the needs of clients than in previous recessionary cycles, writes Global's Mungo Knott. Sadly, no business or person will have remained untouched by the seismic change to our daily lives as a result of the Covid 19 pandemic. The outdoor advertising business was negatively impacted by two significant factors overnight. […]

mediatel.co.uk
Mon, Aug 24, 2020 at 8:05 PM

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