Editors’ Picks

The Irish Times: Ireland’s outdoor advertising grew 19% in 2021 and is expected to grow by a further 27% in 2022

By Colin Gleeson. Cinema advertising only partially recovered this year, but is expected to grow by close to 90 per cent in 2022 The highest level of growth was recorded in the drinks industry, according to a new report. The report by GroupM Ireland, a media investment company, also predicts growth of 9 per cent in the Irish advertising market this year. […]

irishtimes.com
Tue, Jan 4, 2022 at 1:32 PM

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DSE’s new owner Questex reviews the lessons the event industry learned in 2021 (Live Global)

New variants derailed the return to in-person, and the digital transformation continued to take hold. In 2021, Questex continued to adapt its business in response to the pandemic and hosted a mix of in-person, virtual, and hybrid events — it was an exciting 12 months for the company, and there will inevitably be more successes and learning opportunities in the coming year. […]

xliveglobal.com
Tue, Jan 4, 2022 at 1:31 PM

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Adams Outdoor Buys Toby Outdoor Assets in N. Carolina and Virginia (Billboard Insider)

This is to announce the closing on outdoor assets in North Carolina and Virginia from Toby Outdoor to Adams Outdoor Advertising. The Seller, Toby Outdoor, is a North Carolina-based company headed by Jim Troy. Jim says, “It’s extremely gratifying to have the opportunity to sell these assets to a first-class organization that truly appreciates their quality. […]

billboardinsider.com
Tue, Jan 4, 2022 at 1:30 PM

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Another startup says their tech can track people and vehicles passing DOOH adverts (Business Live UK)

UK DOOH ad network Smart Media will work with a California company whose technology can track the number of people and vehicles passing electronic billboards. Durham firm Smart Media Group and its Smart Outdoor subsidiary will use small boxes from American tech business Data Jam that are fitted to outdoor advertising to more accurately count the audience of its digital screens. […]

business-live.co.uk
Tue, Jan 4, 2022 at 12:10 AM

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Lamar, Outfront and Clear Channel Outdoor outperformed the stock market during 2021 (Billboard Insider)

Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%).  The S&P 500 increased 27%. […]

billboardinsider.com
Mon, Jan 3, 2022 at 9:52 PM

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Scott Wells replaces William Eccleshare as Chief Executive Officer of Clear Channel Outdoor Holdings (PRNewswire)

Scott Wells has commenced his new role as Chief Executive Officer and member of the Board of Directors, and William Eccleshare has transitioned to the role of Executive Vice Chairman of the Board. These appointments were announced concurrent with the Company's 2021 second quarter earnings announcement and have been planned as part of the Board's ongoing succession planning process. […]

prnewswire.com
Mon, Jan 3, 2022 at 9:52 PM

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Link Media’s Parent Boston Omaha Transfers Listing of Class A Common Stock from NASDAQ to the New York Stock Exchange (Morning Star)

Boston Omaha Corporation (NASDAQ: BOMN) anticipates its Class A common stock will begin trading as a NYSE-listed company on Friday, January 14, 2022, under its current ticker symbol of “BOMN”. The Company’s Class A common stock will continue to trade under the ticker symbol “BOMN” on the Nasdaq Capital Market of the Nasdaq Stock Market LLC until the transfer is complete. […]

morningstar.com
Mon, Jan 3, 2022 at 9:50 PM

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Billboard Insider’s list of OOH acquisitions in Q4 of 2021

Insider estimates that the following transactions represent a total value in excess of $300 million. Four observations: Lamar had an extremely active fourth quarter. Kudos on thinking outside the box with Colossal Media. […]

billboardinsider.com
Mon, Jan 3, 2022 at 9:47 PM

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Head of Posterscope India Fabian Trevor Cowan quits (Economic Times)

Fabian Trevor Cowan has resigned from Posterscope India where he held the position of the country head. As of now, his next move remains unannounced. Cowan started his career as the senior sales executive at Sesa Seat Information Systems. […]

brandequity.economictimes.indiatimes.com
Mon, Jan 3, 2022 at 9:44 PM

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16:9: Three-Sided LED Column Is Towering Centerpiece In Chilean Flagship Store

The visual centerpiece of the Santiago, Chile flagship store for retailer Falabella is a more than 16 meter tall, three-sided fine pitch LED column ... […]

sixteen-nine.net
Mon, Jan 3, 2022 at 8:47 AM

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The Verge: CES 2022 will close a day early because of COVID concerns

By Elizabeth Lopatto. CES has dropped the last day of its 2022 tech conference in Las Vegas, and the show will now end on January 7th, the Consumer Technology Association announced today. The shorter schedule is “an additional safety measure” in the face of a surge of COVID-19 diagnoses. […]

theverge.com
Sun, Jan 2, 2022 at 12:55 PM

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DOOH network operator Ocean to sell out of home advertising in the metaverse (CMNAP)

Ocean Outdoor customers will be able to advertise on digital billboards in video games and the metaverse after the outdoor company was awarded a partnership with in-game advertising company Admix. For Ocean Outdoor, in-game play opens up a new and lucrative advertising channel for the DOOH market, which is expected to be worth $50 billion by 2026. […]

cmnap.com
Sun, Jan 2, 2022 at 12:52 PM

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Tips on how to design engaging out-of-home ads in 2022 from AdQuick CEO (Entrepreneur)

By Matt O'Connor. 1. Think beyond the billboard. […]

entrepreneur.com
Sun, Jan 2, 2022 at 12:46 PM

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Puma advertises its new sneaker, the MB.01 on JCDecaux’s DOOH screens in New York (JCDecaux)

In a city with its own extensive collection of native sports icons, PUMA knew that it must elevate its message to new heights in order to effectively engage its target New York consumers. The addition of wrapped ceiling panels and augmented reality (AR) visuals on our premier digital frames offers these urban residents a stand-out experience during their daily commute. […]

jcdecauxna.com
Fri, Dec 31, 2021 at 10:35 AM

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DOOH campaign execution firm Tiger Party managed 12th New Year’s ball drop in NYC (Digital Signage Today)

Sponsored feature. For the past 11 years, the ball drop countdowns on New Year's Eve in New York City's Time Square have been the work of Tiger Party, an ad tech company, which has also powered DOOH campaigns in Times Square. […]

digitalsignagetoday.com
Fri, Dec 31, 2021 at 12:10 AM

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