Study shows marketers increasingly include digital out-of-home in their omnichannel campaigns (DPAA)
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for Digital Out of Home Advertising Use New York, December 7, 2021 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced results of its annual Media Decision Makers Study. […]
Tue, Dec 7, 2021 at 11:12 AM