Michele Erskine CEO – OUTFRONT Canada "Digital Outdoor screens in their first iteration were sold as revolving loops of ads. We weren't tapping their true potential. These screens deliver massive impressions with huge impact and can also be highly targeted, data driven and flexible with the right tools. […]
And this isn’t just any billboard—it’s one of the largest digital displays in the country that launched Monday in downtown Los Angeles, the top U.S. marijuana market. Weedmaps is its only cannabis advertiser. […]
Looks like they’ve decided to take on LA’s wildposters. Here’s the notice. […]
Of the 256 Chinese companies due to exhibit at ISE, less than 20% (or 50) have pulled out to date. The show has more than 1,350 exhibitors in total and visitor registration is ahead of last year. […]
In the light of the recent international publicity surrounding the novel coronavirus (2019-nCoV), Integrated Systems Europe today issues the following statement regarding the upcoming exhibition on 11-14 February at the RAI Amsterdam. For the past 16 years the show’s co-owners AVIXA and CEDIA have been committed to delivering an event that benefits the global audiovisual industry. […]
Here is the official word from LG, which took a day, on pulling its people from its stand at ISE – which was very likely already being built on the RAI hall floor. With the WHO recommending that individuals “promote social distancing,” LG management believed that the most responsible decision was to avoid participating in large public events until the situation stabilized. […]
By Alan Brawn. Let’s get the obvious out of the way. The most visible part of digital signage is (and will continue to be) the displays. […]
QMS shareholders have near-unanimously voted for Quadrant Private Equity's $420 million takeover of the out-of-home advertising business. The buyout marks a return to outdoor advertising for Quadrant, which bought and listed APN Outdoor before selling it in 2018 for $1.2 billion to French giant JCDecaux. […]
Tom Laband, CEO & co-founder of adsquare. While static OOH signs have been converted to digital, the data-driven approaches that have revolutionised the rest of the advertising mix have so far largely been absent. Data revolution. […]
Typically speaking, investments in TV spots and digital campaigns can become costly and by investing in high-impact media like OOH and digital OOH, your reach is widened through a cost-effective approach. It’s a trend we’re likely to see continue growing in the UK, as OOH becomes the last of the advertising mediums to become digitised. […]
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane, director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. What does the launch of DAX into digital outdoor mean for buyers? […]
Jeremy Jacobs, CEO of Enlighten. Q. What do you see as the biggest challenge cannabis dispensaries face? […]
Amortization refers to the practice of forcing a billboard company to remove a billboard after an arbitrary period of time without compensation for the loss. Amortization has reared its ugly head in Wenatchee, Washington. In November the city of Wenatchee sent a letter to the city’s out of home companies saying it intended to amortize all billboards over a 5-10 year time frame. […]
When it comes to advertising during major sporting events, such as March Madness, brands want to make a splash and reach audiences nationwide. TV and online video spots require a significant investment in both time and money, while static placements are limited in terms of flexibility and being able to react to breaking news. Enter: programmatic digital out-of-home. […]
NEW YORK, Feb. 6, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Choice Advisory Solution Services (C.A.S.S.) has joined the association. C.A.S.S. […]
