In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar also has a seat on the Vistar Media board. In addition to investment returns, Lamar generated $12 million in ad revenue in 2023 by connecting to the Vistar Media platform. […]
Leslie Lee, SVP of marketing at Vistar Media. The world of advertising, if imagined as a spectrum, can be visualized as stretching from mass broadcast to individual communication, from passive consumption to interruption, and from non-measurable awareness campaigns to highly measurable conversion-driven tactics. […]
Leslie Lee, SVP of Marketing, Vistar Media. The combination of programmatic technology with digital out-of-home (DOOH) media provides marketers with many opportunities to reach shoppers with tailored and engaging ads that drive results. […]
Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging the medium in Singapore and the broader APAC region. […]
NEW YORK, Sept. 06, 2023 -- Vistar Media, the provider of programmatic technology for digital out-of-home (DOOH), has launched its new retail media targeting solution, providing marketers with the ability to easily activate campaigns across DOOH screens in major retailers, at scale, through a single deal ID. […]
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home ... […]
See excerpts fro the press release: NEW YORK, Aug. 08, 2023 -- Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. […]
Vistar Media, a provider of programmatic technology for digital out-of-home (DOOH), has launched their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. […]
Vistar has also integrated more DOOH ad operators across APAC to connect advertisers with more compelling digital signage. The number of Vistar’s media owners in New Zealand specifically has increased over 70% in the last six months, with the number of screens in APAC totaling 30.5K across more than 50 media owners. […]
By Marissa Bernstein. Types of audience data in DOOH: Behavioral patterns. As psychologist G. […]
Basis Omnichannel DSP Provides Marketers with Access to Vistar Media’s Marketplace for DOOH Media; Encompasses Digital Billboards, Street Furniture, Transit, and Place-Based Displays. […]
Scott Michell, Managing Director for Canada at Vistar Media sat down with Brittany Kahn — Group Director, Strategy at Touché and Daniel Mak — Sr. Director, Planning and Platforms at Talon to discuss the tactical elements of a digital out-of-home (DOOH) campaign strategy and how Canadian Tire leveraged DOOH to drive consideration and service intent. […]
New York, June 2023 – Vistar Media, the world’s leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare, a renowned Location Intelligence Platform. This partnership provides Vistar’s clients with advanced audience targeting capabilities to further enhance sophisticated programmatic out-of-home campaigns. […]
by Andrew Golden. Consumer packaged goods (CPG) marketers have a tough job — addressing changes in consumer behavior, climbing inflation rates and an ever-growing number of competitors vying for shopper attention are just a few of their common challenges. In addition, the traditional buyer’s journey (see an ad, buy a product) is long gone. […]
With this integration, Vistar Media gains access to comprehensive audience data and SDK-derived location data from Adsquare. Using these insights, Vistar Media can now score each poster location of integrated OOH inventory, enabling precise planning and programmatic delivery of digital OOH (DOOH) campaigns. […]
