Editors’ Picks

Why Australia’s Federal Court ruled against Telstra’s plan to install 1800 new payphone cabinets featuring large digital billboards (Lexology)

By Antoine Pace and Gabe Abfalter. Telstra has been planning to install up to 1800 new payphone cabinets throughout the country. Telstra, subject to receiving necessary regulatory approval, intended to display commercial advertising on the digital billboards attached to the cabinets. […]

lexology.com
Thu, Nov 26, 2020 at 7:41 PM

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Tractor Outdoor introduces DOOHshare: a new platform that makes consumers co-creators in advertising campaigns (Bizcommunity)

Ever wonder what it would feel like to see your face or artwork on a billboard? Tractor Outdoor, one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners, is letting consumers experience this for themselves, with the launch of its new product, DOOHshare. […]

bizcommunity.com
Thu, Nov 26, 2020 at 7:40 PM

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Seeking Alpha: Outfront Media Is Set To Grow Post-COVID, Shares Are A Buy

Outfront Media has seen a sequential improvement in its operating metrics in the latest quarter, and has returned to profitability. Increased urbanization post-COVID should help the company return to growth mode. The pandemic won't last forever, especially given the recent positive vaccine news. […]

seekingalpha.com
Thu, Nov 26, 2020 at 7:38 PM

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The Drum: Why we need OOH awards more than ever this year

Matthew Dearden, Co-Founder and CEO, Alight Media Make no bones about it – 2020 has been a tough year for many people. Despite recent positive news about the search for a Covid-19 vaccine, we are still in difficult times. There is an abundance of personal tragedy, people going hungry, and a significant economic downturn. […]

thedrum.com
Thu, Nov 26, 2020 at 7:33 PM

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The Drum: S4M’s Caroline Sajas explains how combining OOH with mobile can drive more people to stores

By Caroline Sajas. The latest channel partnership driving results is to combine mobile advertising and top performing OOH locations as it can increase drive-to-store visits by X3 (JCDecaux) while optimising multichannel ad spend. Get the best of your ad spend by combining mobile and OOH… As a leading mass advertising medium, OOH is a great tool for branding. […]

thedrum.com
Thu, Nov 26, 2020 at 7:01 PM

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Hong Kong’s HKIA is the first major international airport to enable programmatic buying of its DOOH advertising (Campaign Asia)

JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so. Other airports are also moving towards programmatic DOOH services. Earlier this year, digital-out-of-home platform Lemma teamed up with GroupM to launch the first programmatic campaign at India’s busiest airport, CSI Mumbai. […]

campaignasia.com
Thu, Nov 26, 2020 at 6:53 PM

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16:9: New Global HQ For IT Giant Leidos Is LED-Filled

This is the gorgeous new world HQ of the IT solutions giant Leidos, in Reston, VA, outside of DC. The building was designed by Gensler and what caught my eye was the briefing center, which has a big fine pitch LED as its presentation canvas, and a series of fine pitch LED portrait displays just outside that room. […]

sixteen-nine.net
Thu, Nov 26, 2020 at 8:05 AM

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Adios Maradona: Free image for your digital billboards

Guillermo De Lella, the boss at Latin American OOH Association and a friend, has made this DOOH poster available free of charge to all those who want to pay tribute to legendary, one and only Diego Maradona. Download the professional files from Google Drive here. He was not the oldest one, but the first of the four gods of football to go. […]

Editorial
Wed, Nov 25, 2020 at 8:55 PM

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Australia’s advertising bosses predict trends for 2021. Programmatic DOOH is one of them (AdNews)

Nick Thomas, Head of Investment (Marketplace), Mediacom: Programmatic OOH will be first off the rank already seeing big leaps in 2021, it will take a traditional medium into the future, allowing better targeting, real time reporting and flexibility in a channel that normally doesn’t allow it. […]

adnews.com.au
Wed, Nov 25, 2020 at 8:43 PM

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Winners of the Drum Awards for Out Of Home 2020

The Drum Awards for Out of Home reward the best work from creatives and strategic thinkers, that have struck a chord with consumers and achieved real results. This year’s awards also included three new categories, to elevate work in direct response to the pressures of the Covid-19 pandemic. The results were announced in a virtual ceremony on Wednesday 25 November. […]

thedrum.com
Wed, Nov 25, 2020 at 8:41 PM

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16:9: Agenda for the D=SIGN Digital Signage Conference Organized by AVIXA and DSF for Dec. 8-9

The agenda has been built out for D=SIGN, the two-day online conference being organized by AVIXA and the Digital Signage Federation for Dec. 8-9. It has a pile of my fellow DSF board members, as well as general members and other industry folks – all subject matter experts in one or numerous aspects of the business. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 6:46 PM

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Intuiface and Sightcorp integrate platforms to bring no-code audience analytics to digital signage based on computer vision and AI

Systems integrators and any business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of AI-powered face analysis data produced by Sightcorp’s DeepSight Toolkit. […]

sightcorp.com
Wed, Nov 25, 2020 at 4:28 PM

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16:9: How 4tiitoo’s Eye-Tracking Tech Can Be Used For Touchless Screen Interaction

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT While we all have learned, and mostly remembered, to wash or sanitize our hands after we touch surfaces, the ongoing pandemic has undoubtedly made a lot of people antsy about touching any surfaces unless they really, really need to. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 4:25 PM

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16:9: DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research

Interesting. After the last 4-5 years I can certainly understand how the absence of trust in social media or online, but it is not terribly obvious why out of home ad platforms – and particularly screen-based ones – earn more trust from viewers. Maybe the simple reality that with OOH, marketers only have fleeting moments to create an impression and being misleading doesn’t work??? […]

sixteen-nine.net
Wed, Nov 25, 2020 at 4:22 PM

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The Drum: CEO of DOOH dot com reviews the best innovation using dynamic data in digital out-of-home advertising this year

Andrew Newman, chief executive of DOOH.com. With brands wanting to remain in the public eye, non-essential retailers managing sporadic closures and essential retailers experiencing unprecedented footfall, this year has shaped the future of out-of-home more than any before. With an entirely different and unpredictable customer base, the out-of-home industry had to find unique ways to connect. […]

thedrum.com
Wed, Nov 25, 2020 at 4:20 PM

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